The graphic design professional creates visual communication projects and new products and packaging, designs logos, formats any type of visual material such as pamphlets, billboards, internet pages, etc.
Some of the main activities performed by a graphic designer are:
- Creation and production of animations for the digital medium.
- Creation of logos, brands, and packaging.
- Defining the appearance and format of newspaper and magazine pages (colors, formats, sizes, and types of letters and paper)
- Visual creation of websites, blogs, banners for the internet.
- Planning and development of advertisements, pamphlets, posters, and vignettes for TV.
He can also work in the Product Design area, designing new products for different areas, taking into account the object’s functional, aesthetic, and utilitarian aspects. The graphic designer can also design furniture, jewelry, clothing, medical and dental equipment, industrial machinery, appliances, and others.
How Is The Profile Of The Professional Trained In Graphic Design?
Having an affinity with drawing and liking art, in general, are desirable characteristics of the professional who intends to pursue a career in Graphic Design.
Liking technology is important, as this professional will use many computer graphics tools in his projects.
Another important characteristic for a graphic designer is to be creative and innovative.
To remain creative and with a good aesthetic sense, this professional must be on top of industry trends, researching a lot about new technologies and forms of communication.
Organization, discipline, and commitment to results are essential for a good graphic designer to manage projects and deliver them on time.
How Does The Graphic Design Course Work?
The degree in Graphic Design is offered in the qualification of baccalaureate and lasts for 4 years. There is also the option of a technological course; a 2-year university degree focused on the needs of the labor market.
During college, the student learns about Art History, Drawing, Representation Techniques, Design, Aesthetics, and Packaging Design.
In addition to technical disciplines such as Drawing and Illustration, the course also includes Management and Planning disciplines that will help professionals develop their projects.
How Is The Job Market For Those Who Do Graphic Design?
The emergence of new media and the growing need for companies to strengthen their brands contribute to the growth of job offers for a graphic designer.
Some of the main companies that hire graphic design professionals are:
- Publicity agencies
- Art Departments of Communication Companies
- Design Offices and Studios
- TV broadcasters
- Packaging Companies
- Video Producers
- Cinematographic Companies
This professional can also work as a freelancer or pursue an academic career, teaching technical courses and colleges.
In addition to the tools we mentioned above, some terms that are very common to professionals in the field need to be understood.
- Logo: is the symbol (graphic representation) by which the company/brand is recognized.
- Brand: it is related to the concept of the company, which stays in people’s minds. The brand, therefore, represents this “image.” The term “brand” is also used to refer to the logo – but the word “logo,” despite being widely used, is redundant (logo and brand are the same).
- Logo: when the logo has, in addition to the symbol, a text, such as Nike. The company name itself can also generate a logo without a supporting image, as is the case with Google and Sony.
- Slogan: is the phrase that defines the company, also known as jargon. Many people confuse slogans with logos, but they are different. While the creation of the logo is the designer’s task, it is the editors who create the slogans.
- Digital images: the graphic designer deals with two types of digital images, the vector images (also known as “vector”), which have a simpler aesthetic, in addition to size and scalability, whose formats are .ai, .cdr, .eps, .svg, .pdf .; and images in bitmaps (bitmap), which are more widespread and can reproduce photos faithfully, being formed by several pixels (tiny dots). Its most famous formats are: .bmp, .jpg, .jpeg, .png, .gif.
- CMYK scale: the files that will be printed use the CMYK scale (cyan, magenta, yellow and black) because inks will be used, and the result depends on factors such as the calibration of the printer and the type of paper. The colors we see on the screen are in the so-called RGB scale.
- RGB scale: the RGB scale (red, green, and blue) is composed of three light colors emitted by any screen. It is more sparkling and fluorescent, reproduction is very complex, and special inks are needed.