The importance of typography in graphic design.
The term “typography” is derived from the Greek words “typos” meaning type and “graphein” meaning writing. In modern usage, it refers to the study of visual communication and how different types of printed materials are designed with a specific purpose or function in mind. Typography includes letterform design (sizes, weight, style, spacing), text arrangement (typefaces, line length), and editing (proofreading). The art form has evolved over centuries to include many different styles that can be used for any number of purposes such as logos or books.
1. What is typography
Typography is an important component in graphic design because it deals with the written word. Logos, business cards, advertisements, books and magazines are all examples of printed materials that require typography to be successful.
2. The history of typography
The history of typography is rooted in typesetting. By 1400 AD, printers were using wooden or lead blocks with reverse images (inverted type) to create durable letters when printing books. However, creating words meant arranging individual pieces of type together in racks called cases; it was an exhausting process requiring up to 18 different people per print shop who knew typesetting by hand. By 1800 AD, machine-made movable type transformed the industry again; but book production required casting many identical pieces for each letter in a font (the collection of letters sharing the same design), which was not only costly but wasted leftover material. Today, there are over 200,000 fonts available that can be downloaded for free or purchased to use in any type of printed media.
3. Why is typography important in graphic design?
Typography is important to graphic design because it helps portray the mood of an image or advertisement. Typography can be used to convey emotions, seriousness, excitement, etc., by using different styles of fonts. The art form has evolved over centuries to include many different styles that can be used for any number of purposes such as logos or books and so much more.
There are several roles that typography plays when it comes to graphic design; however, the main purpose is always communication. Typography helps viewers interpret what they see and aids them in understanding how it fits into their lives. When used effectively, type can move people to act or think a certain way about even the most mundane message. Whether setting an entire book by hand, working with individual letters on a keyboard, or designing graffiti art on a billboard, graphic designers are always communicating. Typography plays a major role in the way messages are conveyed through any form of graphic design, logos, advertisements, business cards, etc.
Using different types of fonts can easily portray emotions to the viewers or help them understand how it fits into their lives. Graphic designers always use typography as a way to convey messages through what they are making. The art form has evolved over centuries to include many different styles that can be used for any number of purposes such as logos or books and so much more.
There are several roles that typography plays when it comes to graphic design but the main purpose is always communication. Typography helps viewers interpret what they see and aids them in understanding how it fits into their lives.
4. Typography examples
Before the development of lower case letters during the Middle Ages, texts were written entirely in capital (upper case) letters like this: WAS sTYLED ON EARTH tO HASTEN tHE tIMES AND fETCH eTERNAL lIFE tO MEN hERE bELOW.” -Albrecht Durer (1494-1528), German artist and printmaker
The idea that words were composed by different forms of written letters first developed in Ancient Greece.
Typesetting is the composition of text into a form suitable for printing by means of arranging physical type (for example individual letterforms) or digital words and sentences on paper with ink so that they are visible to the reader through correct spacing and sizing, accurate placement relative to other characters and other printed components. Typesetting requires the prior process of designing a font (a set of one or more fonts each composed entirely of glyphs that correspond to phonemes, letters, or commands) and preparing the type metal for use through casting or provocative processes to improve legibility by adjusting the stroke-weight or relative thickness of strokes, their alignment or conformance orientation in relation to one another and other characteristics related to the font’s design aesthetics.
Typesetting is “the act or process of arranging type, especially with reference to style and size; composition” By using different print media such as newspapers, magazines, posters, etc., typography can convey moods and themes. For example, a piece containing dark imagery may have a darker font and vice versa. It is important to ensure that the font used in a design is legible enough for the viewers.
Thankfully, typography will always continue to evolve. Graphic designers are always coming up with new styles and font designs.